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Robert Neal Cavanaugh
Copy/Content Strategy /UX/ Product Copy
Shorter Is Usually Better
Sony had just announced a new line of Cyber-shot cameras and they were very feature rich. Problem was that the press had latched on to a line of Panasonic point and shoots and crowned them the best. Sony was catching up and this piece was written to prove that the Sony cameras had more to offer.
This piece drove the sales and distribution material.
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