Link to long form copy.

Hey! Where's the body copy?

 

It's not easy making a ton of body copy easy to read on a web site. Body copy for everything on the site is available upon request.

Meanwhile here are two pieces with body copy enclosed as downloadable PDFs.

 

 

How About Style Guides?

 

Style guides are crucial when there is a lot going on.  Sub-brands.  Consumer facing vs trade facing.

The hard part is getting agreement on a system that avoids turf wars and keeps consumer awareness front and center.