Neal Cavanaugh
UX/Senior Copywriter/Content Strategist Work Experience/ACD

Intelligent Demand​  9​.20-Ongoing.

Associate Creative Director

●  ACD Copy for top 10 Account Based Marketing firm.

●  UX and Campaign ideation: Ping Identity/Comcast/Enboard

●  Working directly with product managers on strategy and content

Cloudcheckr​ ​ 2.20-Ongoing.  

Lead Content Strategist. UI/UX Copy

 

●  Multi-Platform campaigns for leading cloud management software product

●  Specifically targeting large entertainment enterprises like Netflix/Hulu etc

●  Working directly with product managers on strategy and content

●  Tasked with updating Cloudcheckr voice and tone

 

Brandwatch​  2​.20-Ongoing.  

Consultancy Senior Creative Strategist

 

●  Worked directly with management to establish client touch points

●  Wrote deep dive articles and marketing material on Artificial Intelligence for marketers

●  Developed unique tone of voice that made highly technical material, human.

 

Workato​  9​.19-2.20

Content Strategist.   UI/UX Copy

●  Content strategy and creative for Workato software integrations

●  Web Templates and refresh on Workato mission for Software AI

●  Managing overall creative library of in-app and product copy●  Established copy voice and direction for top-of-the-funnel digital campaigns

 

Box​ ​3.19-9.19  Content Strategist.  

UI/UX Copy for all Account Based Marketing

●  Content strategy and creative for the Box Account Based Marketing Programs

●  Wireframe and UX Writing for all ABM digital media

●  Managing overall creative library of in-app and product copy

●  Established copy voice and direction for top-of-the-funnel digital campaigns

Evernote​ ​8.18-3.19  

Content Strategist/UX writer/Social/Long Form

 

●  UX copy and in app copy for Evernote desktop and mobile

●  Developed a more conversational and less technical tone for consumer

    facing   copy

●  Highly successful editorial and long form effort with high response rates

●  Worked on a team that did an entire re-brand of Evernote

●  Product copy for templates designed for new users

SoFi​ 05​ 18-8.18
Senior Digital Creative/​ ​(Social Finance FinTech) Contract Assignment

 

●  Strategy and product copy for new customer acquisition programs

●  In app and product copy for SoFi’s mortgage and personal loan business

●  Style guide for consistency in brand copy

PAX Labs​ 1​1.17 - 05.18
Lead Copywriter Digital Creative

 

●  Website and banner ads for Pax Era branded products

●  End-to-end email programs for B2B and B2C

●  Successfully navigated highly regulated environment for Pax Branded media

●  Worked with product to assure creative compliance

 

Jawbone​ ​02.15-10.17

Senior Digital Copywriter

 

●  All UX and product copy for Jawbone Trackers. (Up4 series of wearable health trackers)

●  Changed focus from engineering driven creative to consumer benefit copy

●  Spearheaded the transition from a basic ‘nerd’ product into a fashion brand.

●  Designed group/family based marketing strategy to stimulate multiple product purchase.

Monster ​Product​ 12.11-01.15

Senior Copywriter/UI/UX

Working with Dr. Dre and Jimmy Iovine developed creative for Beats     Headphones

●  Product Copy. Packaging Copy. Web Copy. Event creative

●  Established fresh creative, online and in-store, for Monster Cable products

●  Named to ® over 12 different monster products

●  Product copy and UX for Monster Mobile products


 

spin24​ 1​1.05-11.11 

Creative Director

In this position I served as a contract creative director. I was hired by numerous companies to troubleshoot and solve business problems with new creative work.. I would either work with available inside staff or do the work with my own people and bring it in.

CONTACT:​

nealcavanaugh@gmailcom

text: 415-722-1906

 

 

Education
Stanford University

B.A. in Communications and Philosophy

Double major in Communications and Philosophy. The Comm degree included general liberal arts as well as hands-on film making and scriptwriting. The philosophy degree was a pure academic exercise that has been surprisingly helpful in my personal and work life. Independently studied eastern philosophies with Alan Watts.

Additional Information

 

 • I have earned best TV commercial from IBA for my Sprint advertising campaign. Numerous Northern California Broadcasters Association "Best in the West" awards for radio writing and production

 

• I am a sailor and volunteered at the 2014 America's Cup/SF and the 2017 America's Cup/Hamilton Bermuda

 

• I am an active member in the on-line marketing universe.

 

2010 - present

2010 - present

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