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Neal Cavanaugh
Senior Copywriter/Content Strategist/UX

Work Experience

Hewlett Packard 11.1.23- 6.7.224

Senior Copywriter

  • Writing and co-managing 30MM emails a week for HP sales

  • On going testing of subject line open rates and click through

  • Worked closely with designers and product management every day


Google 1.1.22-Ongoing.

Senior Copywriter

  • Content management and writing UX for Google Store

  • Brainstorming and strategic work to enhance Google Store experience

  • Working directly with Google Store management and development


Intelligent Demand​  9​.20-12.21

Associate Creative Director

  • ACD Copy for top 10 Account Based Marketing firm.

  • UX and Campaign ideation: Ping Identity/Comcast/Enboard

  • Working directly with product managers on strategy and content

Cloudcheckr​ ​ 2.20-Ongoing.  

Lead Content Strategist. UI/UX Copy


  • Multi-Platform campaigns for leading cloud management software product

  • Specifically targeting large entertainment enterprises like Netflix/Hulu etc

  • Working directly with product managers on strategy and content

  • Tasked with updating Cloudcheckr voice and tone


Brandwatch​  2​.20-Ongoing.  

Consultancy Senior Creative Strategist


  • Worked directly with management to establish client touch points

  • Wrote deep dive articles and marketing material on Artificial Intelligence for marketers

  • Developed unique tone of voice that made highly technical material, human


Workato​  9​.19-2.20

Content Strategist.   UI/UX Copy

  • Content strategy and creative for Workato software integrations

  • Web Templates and refresh on Workato mission for Software AI

  • Managing overall creative library of in-app and product copy

  • Established copy voice and direction for top-of-the-funnel digital campaigns

Box​ ​3.19-9.19  Content Strategist.  

UI/UX Copy for all Account Based Marketing

  • Content strategy and creative for the Box Account Based Marketing Programs

  • Wireframe and UX Writing for all ABM digital media

  • Managing overall creative library of in-app and product copy

  • Established copy voice and direction for top-of-the-funnel digital campaign.


Evernote​ ​8.18-3.19  

Content Strategist/UX writer/Social/Long Form


  • UX copy and in app copy for Evernote desktop and mobile

  • Developed a more conversational and less technical tone for consumer facing   copy

  • Highly successful editorial and long form effort with high response rates

  • Worked on a team that did an entire re-brand of Evernote

  • Product copy for templates designed for new users

SoFi​ 05​ 18-8.18
Senior Digital Creative/​ ​(Social Finance FinTech) Contract Assignment


  • Strategy and product copy for new customer acquisition programs

  • In app and product copy for SoFi’s mortgage and personal loan business

  • Style guide for consistency in brand copy

PAX Labs​ 1​1.17 - 05.18
Lead Copywriter Digital Creative


  • Website and banner ads for Pax Era branded products

  • End-to-end email programs for B2B and B2C

  • Successfully navigated highly regulated environment for Pax Branded media

  • Worked with product to assure creative compliance


Jawbone​ ​02.15-10.17

Senior Digital Copywriter


  • All UX and product copy for Jawbone Trackers. (Up4 series of wearable health trackers)

  • Changed focus from engineering driven creative to consumer benefit copy

  • Lead the transition from a basic ‘nerd’ product into a fashion brand.

  • Designed group/family based marketing strategy to stimulate multiple product purchase.

Monster ​Product​ 12.11-01.15

Senior Copywriter/UI/UX

  • Working with Dr. Dre and Jimmy Iovine developed creative for Beats Headphones

  • Product Copy. Packaging Copy. Web Copy. Event creative Established fresh creative, online and in-store, for Monster Cable products

  • Named to ® over 12 different monster products

  • Product copy and UX for Monster Mobile products

spin24​ 1​1.05-11.11 

Creative Director

In this position I served as a contract creative director. I was hired by numerous companies to troubleshoot and solve business problems with new creative work.. I would either work with available inside staff or do the work with my own people and bring it in.



text: 415-722-1906






Additional Information

• I have earned best TV commercial from IBA for my Sprint advertising campaign. Numerous Northern California Broadcasters Association "Best in the West" awards for radio writing and production


• I am a sailor and worked support at three America's Regattas San Francisco. Hamilton Bermuda. Chicago.



Stanford University

B.A. in Communications and Philosophy

The Comm degree included hands-on film making and scriptwriting. The philosophy degree was a pure academic exercise that has been surprisingly helpful in my personal and work life. Independently studied eastern philosophies with Alan Watts.


I am an active member of the on-line creative universe.

2010 - present

2010 - present

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