Neal Cavanaugh
Senior Copywriter/Content Strategist/UX

Work Experience

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Hewlett Packard 11.1.23- 6.7.224

Senior Copywriter

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• Writing and co-managing 30MM emails a week for HP sales

• On going testing of subject line open rates and click through

• Worked closely with designers and product management every day

 

Google 1.1.22-Ongoing.

Senior Copywriter

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• Content management and writing UX for Google Store

• Brainstorming and strategic work to enhance Google Store experience

• Working directly with Google Store management and development

 

Intelligent Demand​  9​.20-12.21

Associate Creative Director

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• ACD Copy for top 10 Account Based Marketing firm.

• UX and Campaign ideation: Ping Identity/Comcast/Enboard

• Working directly with product managers on strategy and content

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Cloudcheckr​ ​ 2.20-Ongoing.  

Lead Content Strategist. UI/UX Copy

 

• Multi-Platform campaigns for leading cloud management software product

• Specifically targeting large entertainment enterprises like Netflix/Hulu etc

• Working directly with product managers on strategy and content

• Tasked with updating Cloudcheckr voice and tone

 

Brandwatch​  2​.20-Ongoing.  

Consultancy Senior Creative Strategist

 

• Worked directly with management to establish client touch points

• Wrote deep dive articles and marketing material on Artificial Intelligence for marketers

• Developed unique tone of voice that made highly technical material, human

 

Workato​  9​.19-2.20

Content Strategist.   UI/UX Copy

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• Content strategy and creative for Workato software integrations

• Web Templates and refresh on Workato mission for Software AI

• Managing overall creative library of in-app and product copy

• Established copy voice and direction for top-of-the-funnel digital campaigns

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Box​ ​3.19-9.19  Content Strategist.  

UI/UX Copy for all Account Based Marketing

• Content strategy and creative for the Box Account Based Marketing Programs

• Wireframe and UX Writing for all ABM digital media

• Managing overall creative library of in-app and product copy

• Established copy voice and direction for top-of-the-funnel digital campaign.

 

Evernote​ ​8.18-3.19  

Content Strategist/UX writer/Social/Long Form

 

• UX copy and in app copy for Evernote desktop and mobile

• Developed a more conversational and less technical tone for consumer facing   copy

• Highly successful editorial and long form effort with high response rates

• Worked on a team that did an entire re-brand of Evernote

• Product copy for templates designed for new users

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SoFi​ 05​ 18-8.18
Senior Digital Creative/​ ​(Social Finance FinTech) Contract Assignment

 

• Strategy and product copy for new customer acquisition programs

• In app and product copy for SoFi’s mortgage and personal loan business

• Style guide for consistency in brand copy

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PAX Labs​ 1​1.17 - 05.18
Lead Copywriter Digital Creative

 

• Website and banner ads for Pax Era branded products

• End-to-end email programs for B2B and B2C

• Successfully navigated highly regulated environment for Pax Branded media

• Worked with product to assure creative compliance

 

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Jawbone​ ​02.15-10.17

Senior Digital Copywriter

 

• All UX and product copy for Jawbone Trackers. (Up4 series of wearable health trackers)

• Changed focus from engineering driven creative to consumer benefit copy

• Lead the transition from a basic ‘nerd’ product into a fashion brand.

• Designed group/family based marketing strategy to stimulate multiple product purchase.

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Monster ​Product​ 12.11-01.15

Senior Copywriter/UI/UX

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• Working with Dr. Dre and Jimmy Iovine developed creative for Beats Headphones

• Product Copy. Packaging Copy. Web Copy. Event creative Established fresh creative, online and in-store, for Monster Cable products

• Named to ® over 12 different monster products

• Product copy and UX for Monster Mobile products

spin24​ 1​1.05-11.11 

Creative Director

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In this position I served as a contract creative director. I was hired by numerous companies to troubleshoot and solve business problems with new creative work.. I would either work with available inside staff or do the work with my own people and bring it in.

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CONTACT:​

nealcavanaugh@gmailcom

text: 415-722-1906

 

 

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