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Robert Neal Cavanaugh
Copy/Content Strategy /UX/ Product Copy
Linkedin: www.linkedin.com/in/nealcavanaughcreative
Email: nealcavanaugh@gmail.com
Text: 415-722-1906

Sony. Under the Hood.
It helps when you're writing about something you really like. It lets you empathize with your prospects and explain advanced features in a way that is useful: not ridiculously dense... and not over simplified. Helps to have a good headline.
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