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Robert Neal Cavanaugh
Copy/Content Strategy /UX/ Product Copy
Sonos has long held a dominant position in multi-room, multi-stream audio for the whole house.They've done a good job. Soundstage is a new entry into the category. Not surprisingly most of the competitive advantages are 'under the hood' and complicated to explain. The challenge here was to make those features very friendly and do so in a no-nonsense, human way. Like Apple.
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